Buy-side advisory: hunting dog or watchdog?
What exactly is the role of an M&A adviser on a buy-side mandate?
First, a hunting dog, when sourcing is part of the mandate: finding and approaching the targets that match the client's search criteria in terms of activity, size and location. This search phase is time-consuming and thankless: sending dozens of letters, then follow-ups, with no certainty of the outcome.
Then a watchdog: once contact is established with one or more potential targets, it must make sure that all the information needed to make an offer is obtained, and above all that the target genuinely matches the original brief. Because a buyer can get carried away and, swept up by enthusiasm, impatience or both, become infatuated with a target that does not fit! Whether they are a trade operator (seeking a build-up), an investor or an individual buyer.
I experienced this in Nantes with a buyer, a senior executive of a group, who was won over not by the target itself but by the fact that it was in his home town. I managed to talk him out of it (a good watchdog) and, three months later, we found the right target in Saint-Nazaire and completed the acquisition.
A third aspect, the financing: a watchdog once again, to ensure the financial structure does not carry too much debt, which in the event of future air pockets could become too heavy to repay.
Being a buy-side adviser therefore means being not only an effective hunting dog but also a vigilant, well-meaning watchdog who knows how to say "no" when danger is sensed, in order to protect the client. In any case, setting off in search of a build-up or a first acquisition is like heading into the high mountains: you are better off with a guide!